SmartMove’s campaign in Krakow fell short of its targeted modal shift, but implementers knew from the beginning that the bus line needed serious improvements to draw a significant increase in ridership.
Krakow began its active mobility consultancy campaign in spring 2015 by recruiting 508 households in the suburban Liszki District to take part. Of these, 421 followed through for the final phase of the campaign by filling in questionnaires about the campaign’s impact. That’s a remarkable response rate for Poland, according to local SmartMove partner Krakow University of Technology (KUT).
The key results were an increase in public transport trips of 4.5 percent, with 12.8 percent of campaign participants making more frequent trips by bus.
According to the survey, 75.3 percent of participants said they felt better informed about local public transport, while 49 percent reported making use of Krakow’s online public transport trip planning tool. There was an increase of 7.1 percent in Internet trip planning.
KUT concedes that the results may not be impressive, but that they were actually quite good considering the significant deficiencies in the bus service between Liszki and Krakow’s city centre. The route doesn’t allow for public transport priority so buses get stuck in traffic during rush hour, and the route lacks bus stop shelters and pedestrian infrastructure.
Due to the bus routes relatively long length, 13.2 km, the small modal shift from private car to bus yielded significant environmental benefits: Participants save 6,921 litres of fuel per year, which translates in to 16.4 tonnes of avoided CO2 emissions.
The level of public transport service was unchanged during the campaign, therefore the environmental achievements can be reasonably attributed to the SmartMove measures.
If the active mobility consultancy were to be extended over the entire Liszki District, these results could be increase to 271,000 litres of saved fuel and 641.5 tonnes of CO2 emissions, KUT estimated.