The SmartMove project is proud to present a set of guidelines that provide a comprehensive overview of the AMC concept and the practical implementation of an AMC campaign. The guidelines describe how AMC campaigns should proceed, and in particular contribute to the implementation of dialogue marketing, which is the backbone concept of the AMC approach. The practical implementation of the process is illustrated with selected examples.
The SmartMove project
Contents of this deliverable
2. Elements of active mobility consultancy
3. Steps in active mobility consultancy
General contact phase
Individualised contact phase